Our Hybrid Approach to Marketing
We believe in a hybrid approach to marketing your business online, using proven methods to grow your business and your audience. While maximising your visibility and exposure through various digital marketing strategies.
In the digital world, a marketing strategy is incredibly important. Often clients come to us after failed attempts, with a stab-in-the-dark approach to their marketing efforts. This can look like producing inconsistent social media content hoping it lands with your ideal buyer. Wasting money on social ads that produce no real tangible results. Or being so busy building your audience and attracting new customers that you’re neglecting to take care of your existing client base. The good news is, you’re in the right place and help is available. Our hybrid marketing approach takes your existing business into account while creating new leads. Yet never one at the expense of another. By diversifying your digital marketing efforts you’re able to create more engagement with your brand and remind existing customers of your presence in a fast-paced online market. Let’s take a closer look at how this works and what’s included.
Offering a Hybrid Approach to Digital Marketing
The digital marketing approach we recommend for your business includes a balanced hybrid approach to marketing including social media ad campaigns, email marketing, SEO and Pay per click (PPC) Marketing. These cover four key areas, allowing you to maximise your marketing efforts to target new business as well as engage with existing clients. This goes hand in hand with any offline marketing and is designed to become an extension of your existing methods.
Let’s take a look at the benefits of each of these marketing solutions and how they work synergistically. Creating a powerful digital marketing strategy for your business.
Social Media Ads
Social media marketing is one of the most prominent ways of exposing your brand to a wider audience. Telling your story and sharing your value with a larger community than ever before. Here at Primal Space, we support our clients by managing their social media content. Firstly by identifying your brand’s unique selling points and social mission. As well as your ideal customers and clients. Then creating tailored content for your social media to increase your reach and influence. Allocating a proportion of your marketing budget to social media ads is a great way to get your products and services in front of a much wider audience.
We provide varied services depending on how many social platforms you’d like to focus on and how many posts per month you’d like us to create for you. Our aim through this digital service is to maximise the work we’re doing for our clients through other forms of marketing. While helping more of the right people to find your business and its services. Whether that be to purchase products or better connect with your brand. Most clients we speak to understand the power of social media ads but need support to get this up and running to allow them to see results.
Email marketing is one of the most powerful marketing strategies available. Connecting and engaging with existing customers, past clients, as well as those who have opted into your mailing list. Email marketing offers some excellent e-commerce tools for retail businesses including an abandoned cart feature. These automated marketing emails are sent with the intention of bringing shoppers back to your website to complete their purchases. This is a simple way to increase your sales with minimal effort with an audience that’s already engaged and shown interest in your brand.
Email marketing provides a more direct form of communication than social selling that allows you to connect to your audience in a more meaningful way. It often feels more intimate than social media ads or SEO as it allows you to connect more directly. Customising your email templates with your client’s name or even providing product recommendations based on their previous purchases. While allowing them to engage with your content in their inbox at a time that best suits them. Our email marketing service allows us to create customised campaigns for your email list, in line with the goals you wish to achieve as a business.
Our agency’s SEO service delivers tangible results that really will give you an excellent return on your investment. Giving a cost-effective way of achieving more leads for your website online. SEO is not just for big companies and large corporations. Every website owner needs to be aware of the concept, firstly understanding what it is. While doing everything possible to ensure their website indexes as high up in the organic search results as possible.
Our search engine optimisation service ensures that you are maximising your potential leads online. As well as improving your organic search ranking results, allowing more users to find your website. We have a proven track record of getting clients to the top of major search engines like Google. Search engines are constantly evolving their algorithms to give what they believe to be the most relevant and highest-quality search results for their users. There is no doubt that it’s worth the time and money to get to the top as SEO delivers a high return, particularly when combined with other marketing strategies.
PPC or pay-per-click marketing and advertising is an effective way of increasing your exposure on search engines. Targeted paid ads allow you to rank first ahead of your competitors enticing a larger number of clicks to your website. While providing results that can be tracked and measured through Google ads reporting. This provides a significant amount of useful data that can be actioned and implemented ongoing within future marketing campaigns. Not only does Pay per click advertising increase your overall web traffic but this also has a positive impact on your overall business goals by increasing your exposure online. Like Social media ads, you can set budgets for your marketing spend and adjust this as required based on measurable data. PPC marketing alongside other marketing strategies can be a great way to generate new sales and greater brand exposure.
To discuss the benefits of PPC and other marketing strategies please contact us by submitting your requirements.
Diversifying Your Marketing Strategy
We’ve had great success with clients using this four-prong digital marketing method. Delivering a hybrid approach to marketing your business online through various mediums and channels. When working with clients on their digital marketing strategies we get to know your brand and define your ideal customer. Then set goals for the marketing efforts that we’re supporting you with. Based on your goals and the timescales that you wish to achieve we can help you set a budget for marketing and determine your ad spend. As well as creating a content calendar for your social media ad campaigns. Then track your results and make changes based on your overall performance.
Through our years of experience in the digital world working with hundreds of clients in a number of industries and sectors we’re well placed to support you with your digital marketing strategy. We’re passionate about helping our clients see results and driving more traffic to your website and online storefront.
It’s time to remove that burdensome tasks from your to-do list that you never seem to get around to. Investing in a digital agency with a proven track record could be the best investment you make for your business this year. Share your requirements with us and our team will be in touch to discuss your personalized digital marketing strategy.