How to Get More Instagram Followers

One of the questions we get asked all the time is how to get more Instagram followers. The platform has gained immense popularity, particularly among younger audiences. As well as industries that heavily rely on visual content such as fashion, food, travel and lifestyle. It offers visual-centric features like high-quality images, Stories, IGTV, and Reels, making it ideal for showcasing products, brand aesthetics, and behind-the-scenes content.

Instagram can be a valuable platform for growing your business for several reasons. With over 1 billion active users it provides a massive audience to connect with. Encompassing a diverse range of demographics and interests. Instagram is primarily a visual platform enabling businesses to tell their story visually and leave a lasting impression on their audience. Instagram fosters a highly interactive and engaged community. Users frequently like, comment, and share content, offering businesses opportunities for meaningful interactions with their audience. Building relationships and establishing a sense of community is easier on Instagram compared to other platforms.

As well as this Instagram allows businesses to craft a visual narrative around their brand. Through carefully curated content businesses can showcase their values, culture, and unique selling propositions. This storytelling approach helps in building brand awareness, loyalty, and differentiation in a competitive market.

If your business isn’t already utilising Instagram, here are some tools to help you begin to reap the rewards that come with an engaged following.

14 Tips on How to Get More Instagram Followers

Getting more Instagram followers can be achieved through several social media marketing strategies. Here are some effective methods to help you increase your follower count on Instagram. Which in turn will support you in growing your business.

1. Optimise your profile: If you’re looking to get more followers on Instagram, ensure your profile is complete and compelling. Use a clear profile picture, write an engaging bio, and include relevant keywords and hashtags.
2. Post high-quality content: Create visually appealing and engaging content that aligns with your target audience’s interests. Use high-resolution photos, apply natural filters to enhance your images, and experiment with different content formats like videos, carousels, and Stories.
3. Use hashtags strategically: Research and include relevant hashtags in your captions to increase the visibility of your posts. Utilise a mix of popular and niche hashtags to reach a broader audience and engage with users interested in your content.
4. Engage with others: Interact with your followers and engage with users in your target audience. Respond to comments on your posts, like and comment on other user’s content, and follow accounts that align with your business interests.
5. Collaborate with others: To get more followers on Instagram, collaborate! Partnering with influencers or accounts that share your niche can expose your profile to their followers. Collaborative efforts such as shoutouts, guest posts, or Instagram takeovers can help you reach a wider audience.
6. Run contests and giveaways: Organise contests or giveaways that require users to follow your account or tag their friends. This can help increase your followers and generate buzz around your brand or content.
7. Cross-promote on other platforms: Promote your Instagram account on other social media platforms, such as Facebook, Twitter, or YouTube. Leverage your existing audience to encourage them to follow you on Instagram as well.
8. Utilise Instagram features: Take advantage of Instagram features like Stories, IGTV, Reels, and Live videos to diversify your content and attract more followers. These features often receive higher visibility and engagement.
9. Post consistently: If you’re looking to get more followers on Instagram, post consistently. Many people have a desire to grow their Instagram following but they aren’t visible and post infrequently. Instead, maintain a regular posting schedule to keep your followers engaged and attract new ones. Consistency demonstrates your commitment and helps you stay relevant in users’ feeds. Here are five reasons why you should regularly post on social media.
10. Explore Instagram Live: Utilise Instagram Live to connect with your audience in real-time. You can host Q&A sessions, interviews, product demonstrations, or even collaborate with other creators. Live videos often receive higher visibility and engagement.
11. Location Tags: Consider tagging specific locations to attract local followers and customers. This can be a great way to get more followers on Instagram who are in your local area. Particularly beneficial if your business is location-specific. For example, those with a brick and mortar premises like a shop or cafe, or service providers who work within a set geographical location, like an estate agent or lawyer.
12. Leverage Instagram Stories: Stories provide an opportunity to share behind-the-scenes content, exclusive offers, or sneak peeks. Use interactive features like polls, quizzes, and question stickers to engage your audience and encourage them to interact with your brand.
13. User-Generated Content (UGC): Encourage your followers to create and share content related to your brand or products. UGC not only builds a sense of loyalty and engagement but also exposes your brand to new audiences through the content shared by your followers.
14. Analyse and adapt: Pay attention to your Instagram insights to understand what content performs well and resonates with your audience. Adjust your strategy accordingly, focusing on producing more content that generates engagement and growth.

These are all tangible and actionable steps you can take if you’re looking to get more followers on Instagram. But remember, building a genuine and engaged audience takes time and effort. Avoid purchasing fake followers or using unethical practices, as these tactics may harm your reputation and engagement levels in the long run. To get more followers on Instagram focus on providing value, being authentic, and building meaningful connections with your followers.

E-Commerce Benefits of Instagram

If you run an e-commerce business, there are several benefits of utilising Instagram. Therefore growing an audience to market your products to can make the platform a powerful marketing tool. Instagram is primarily a visual platform, that emphasises high-quality images and videos. This focus on visual content makes it ideal for showcasing products, services, and brand aesthetics in an engaging and compelling way. As well as getting across the functional benefits of your products through Instagram Reels short-form video content which may be more challenging via your website.

Here are some further tips for utilising Instagram features for your e-commerce business. Not only supporting you to get more followers on Instagram, but convert more sales through your Magento or WooCommerce website.

1. Influencer Marketing Opportunities: Instagram is known for its influential user base. Including influencers and content creators who have built large followings. Collaborating with relevant influencers within your niche can help businesses reach new audiences. While gaining credibility, and increasing brand visibility. Influencer partnerships can be highly effective in generating awareness and driving conversions.
2. E-commerce and Shopping Features: Instagram provides various features tailored for businesses, such as the ability to tag products in posts and Stories. Creating a seamless shopping experience. Users can discover, explore, and purchase products directly from the app, simplifying the path from inspiration to conversion.
3. Advertising Capabilities: Instagram offers robust advertising options through Facebook’s Ads Manager. Businesses can create targeted ad campaigns based on demographics, interests, and behaviours, reaching potential customers who align with their target audience. This allows for precise targeting and a higher likelihood of conversions. Our social media marketing service supports clients in setting up these targeted ads based on your business goals and objectives. Contact our team to find out how we can support you with this.

It’s worth experimenting with Instagram as a tool to support your e-commerce sales. Using Instagram alongside PPC marketing can open your doors to a wider audience who can access your products and offerings.

How to Grow on Instagram

Growing on Instagram as a business involves a strategic blend of creative content, engagement, and marketing tactics. Start by defining your brand identity and target audience to create content that resonates and stands out. Consistently post high-quality images and videos that align with your brand, incorporating Instagram’s array of features like Stories, Reels, and IGTV to increase visibility. Utilise relevant hashtags and engage with your audience by responding to comments and messages to build a community around your brand.

If you’re wondering how to grow on Instagram, collaboration can be a great way to expand your reach, as can running Instagram ads targeted to your specific audience. Finally, analyse your performance using Instagram Insights to understand your audience better and refine your strategy over time. Success on Instagram comes from a combination of authenticity, creativity, and strategic planning.

More Than Just Metrics

Success on Instagram extends far beyond the vanity metrics of follower counts; it’s fundamentally about adding value to your followers and fostering meaningful connection and engagement. High-quality, relevant content that resonates with your audience encourages interaction, builds trust, and strengthens community ties. Engagement metrics such as likes, comments, shares, and save rates are crucial indicators of how much your content appeals to your audience and prompts action.

By focusing on delivering value through educational, inspirational, or entertaining content, businesses can create a loyal follower base that is more likely to convert into customers. This approach emphasises the importance of understanding your audience’s needs and preferences. Engaging in authentic conversations, and creating a content strategy that serves rather than sells. In the dynamic landscape of Instagram, where algorithm changes can shift content visibility. Prioritising the quality of engagement over sheer numbers ensures sustainable growth and a more meaningful connection with your audience.

Building Trust and Genuine Engagement on Instagram

While there are no guaranteed “secret” hacks for Instagram that will skyrocket your growth on the platform, there are some strategies and techniques you can implement to potentially boost your visibility. We’re confident that by implementing these strategies you’ll start to see your efforts pay off. One of the most important strategies for Instagram growth is posting consistently. Therefore maintaining a consistent posting schedule can help you stay visible in your followers’ feeds and attract new followers. Experiment with different posting times to identify when your audience is most active and engaged.

Although the initial question we hear is about how to get more followers on Instagram, we believe the real question should be how do I add more value through my Instagram? Because the more value you provide the more followers you will attract. Building trust and genuine engagement with your Instagram audience is pivotal for long-term success. It creates a solid foundation for your brand, fostering a loyal community that values your content and is more inclined to support your business endeavours.

Trust is earned by consistently delivering valuable, authentic content and by being transparent and responsive in your interactions. Genuine engagement, on the other hand, comes from actively listening to your audience, engaging in meaningful conversations, and showing appreciation for their support. This approach not only boosts your brand’s credibility but also enhances user experience, making your followers feel valued and understood. In the competitive environment of social media, trust and genuine engagement differentiate your brand, driving sustainable growth and increasing the likelihood of conversions.

If you’re finding it hard to make time to grow your social media presence then contact us to discuss your goals and requirements. Our team will be happy to support you with our social media marketing service and create a consistent posting schedule for your business growth.

Enjoy this post? You might also find our post discussing the benefits of PPC marketing helpful. PPC is an effective way to market your business through targeted ads, growing your business and bringing more of your ideal customers to your website.