How to Get More Followers on Social Media
There are many ways to get more followers on social media organically, which can be incredibly important for business owners today. As social media really is an exceptional marketing tool for showcasing your business to a global audience. With the only real tangible investment being your time.
Social media has the power to elevate your business when utilised effectively. From increasing your brand’s reach to driving more traffic to your website and even selling products and services.
Methods to get more followers on social media come in the form of quick wins as well as long-term strategies. From posting engaging content to connecting with your followers and staying consistent. These are just a few of the methods that are proven to be successful, regardless of the platform.
We’ll cover these in-depth shortly. However, let’s first consider why you might want to gain more followers on social media and the benefits this can have to your business or personal brand.
Why Grow Your Social Media Following?
Building a following on social media can have many benefits for your business. By increasing your followers, you can improve your brand’s reach and visibility, which can help build awareness and recognition for your business. And having more followers on social media can help you generate more likes, comments, and shares on your posts. This can increase engagement and create a sense of community around your brand.
Social media can be a powerful tool for driving traffic to your website. By increasing your followers, you can potentially increase the number of people who visit your site and engage with your content. While more followers on social media can potentially lead to more sales for your business. As you build relationships with your followers and create a loyal fan base, they may be more likely to purchase your products/services. By sharing valuable and informative content with your followers, you can position yourself as an expert in your industry, which can help build credibility and trust with your audience.
Having a larger social media following can provide several benefits for your business or personal brand. While growing your following is important, it’s also important to focus on building a quality following, rather than just chasing numbers. A smaller, engaged following may be more valuable than a large, inactive one.
Tips For Growing Your Social Media Following Organically
Getting more followers on social media can be a challenging task. Particularly with the ever-changing algorithms. However, there are several strategies you can use to increase your followers organically. Here are some tips that may help:
Post Engaging Content Frequently
The most important factor for attracting followers is to consistently post high-quality, interesting and engaging content that your target audience will enjoy and find useful. Focus on providing value to your followers through educational or entertaining content that they can’t find anywhere else. This is particularly important for platforms like Instagram and TikTok which are visual platforms.
Use Relevant Hashtags
Hashtags are a great way to get your content seen by more people and reach a wider audience. When you use relevant hashtags, your posts will show up in searches for those hashtags. You can research popular hashtags in your niche and incorporate them into your posts. Although Instagram also picks up on keywords within your caption too, so be sure to write descriptions on your posts that attract your ideal follower.
Each individual platform has its own algorithms and metrics, check out our post for some additional tips on how to get more Instagram followers organically.
Engage With Your Followers
Respond to comments and questions, and participate in conversations. This will help you build relationships with your followers and make them more likely to stick around. Engaging with other users on social media can help you build relationships and increase your visibility. Like, comment, and share other people’s content too. This is particularly important for growing your audience on LinkedIn which is a professional social media platform based on collaboration and community.
Use Social Media Ads
Social media ads can be a great way to reach a wider audience and attract new followers. When you create social media ads, be sure to target them to your target audience. Utilise the Facebook business suite Meta to create successful ad campaigns.
Run Contests and Giveaways
Contests and giveaways are a great way to generate excitement and engagement around your brand. You can encourage people to follow you, tag their friends, or share your content in exchange for a chance to win a prize. This can help your social media account be seen by more of the platform’s users.
Promote Your Social Media Accounts on Your Website
Most websites will display links to their social accounts on their header or footer and/or website contact page. You can also display Instagram feeds within the pages of your website through the use of plugins. This is a great way to generate interest, clients and customers to connect deeper with your business and invite site users to engage and follow.
Add Links to Your Email Signature
Make it easy for people to find your social media accounts. The more people who know about your accounts, the more followers you’ll attract.
Collaborate With Influencers
Partnering with influencers in your niche can help you reach a wider audience and build your credibility. Look for other users with a similar following and reach out to them to see if they would be interested in collaborating.
Optimise Your Profile
Make sure your social media profile is complete and optimised for search. Use keywords in your bio and include a profile picture and cover photo that reflect your brand. All of the social accounts we’ve mentioned, including Pinterest and Twitter provide space for you to include these important elements.
By following these tips, you can increase your social media following and reach more people with your content. Our social media marketing services can support you with optimising your social accounts. As well as marketing your brand and generating social media ads campaigns.
Additional Tips for Growing Your Audience
Here are some additional tips that you may wish to consider. Allowing you to create a consistent brand identity across your social media channels and provide value to your growing audience.
- Use a consistent theme and style for your posts. This will help your brand stand out and make it easier for people to identify your content.
- Use high-quality images and videos. People are more likely to follow accounts that post high-quality content. Consider lighting and image quality. If you don’t have quality images to use right away, you can find free stock images online that may align with your business niche.
- Use a strong bio. Your bio is the first thing people will see when they visit your profile, so make sure it’s well-written and informative.
- Use Stories. Stories on Instagram and Facebook are a great way to connect with your followers and share behind-the-scenes content.
- Use Live Functions. Instagram Live is a great way to connect with your followers in real time and answer their questions.
So there are many ways to organically get more followers on social media. And some of these strategies you’ll be able to implement right away. Be mindful that it takes time to build a large following. Don’t get discouraged if you don’t see results overnight. Just keep posting great content and engaging with your followers, and you’ll eventually start to see this grow. Be patient and consistent with your efforts and the results will come.
Or if you’d like to outsource your social media management then submit your requirements to us to discuss how we can support your business.