09 Sep What is the Concept of SEO?
Search engine optimisation (SEO) is the process involved in pushing a website to the top of the natural (organic) rankings of a search engine. Often referred to as the unpaid results section of the page. E.g. having your web-page ranking in the top 10 results on the 1st page of Google. Excluding the paid CPC (cost per click) ads at the top/bottom/ right-hand side (dependent on where they display). Would be classed as organic or natural search listings. SEO is mainly the manipulation aspects of a website using a variety of processes to improve it’s rankings online naturally.
SEO has moved forward a great deal and is constantly evolving as web developers and website marketers try to keep up with the ever-changing search engine algorithms. SEO is no longer just about 1 particular task, mainly link building. Now search engines like Google have hundreds of algorithms that contribute to their ranking factors. For example site speed being 1 factor. The relevance of the content being another. Google and other search engines still and have always liked unique content as a major algorithm. These are just a few of the many factors that are taken into account when a web-pages rankings are considered after the site is crawled by the search engine spiders.
We offer a free SEO consultation service for any website. If you are looking for a review of an existing website and are require assistance in improving your organic rankings online, please don’t hesitate to get in touch with us for help.