18 Sep Lily Paris Jewellery Magento E-Commerce Build and Design
We wanted to share here on the Primal Space blog today, a post about 1 of the Magento e-commerce projects we have been working on recently for Lily Paris Jewellery. The project is almost complete, with around 80% of all of the work now done to bring the website build up to completion. We have handled, and will continue to handle, everything from the graphic design, content management, online branding, website design and online marketing for this client. The website has been built using Magento software. Magento is the only software we will use to build online retail websites with. In terms of open source e-commerce platforms out there, it is simply the best and has been for at least 5 years now. It’s easy to see why it is the most commonly used e-commerce software worldwide. The design brief given to us for Lily Paris, was to create an elegant, yet modern boutique for women’s jewellery to be purchased on. The website features a simple to use search function, product wishlist and product compare function too. As it stands the website has around 300 products live in the catalogue, with another 1500 pieces going in over the next few months. You can view a full design brief with images and screenshots in our portfolio section on the below link:
One of the main concepts from the design-build to keep constant throughout, was the idea of keeping a clean design with a lot of white space, letting the content stand out and be very transparent to customer’s shopping online. The brand to be portrayed as a high end one, with simple fonts used throughout and a simple logo design, entwining the iconic Eiffel Tower from Paris within the logo. The category page (screenshot is shown above) was to feature simple filters, including a colour swatch filter, allowing the customer of Lily Paris to easily show only the colour of jewellery they desired on the page.
The product page (screenshot shown above) keeps in theme with this clean layout concept. Tabs have been used to keep content like the description and product attributes well laid out on the page. If you look at the website on a mobile or tablet device, you will see the area has great functionality too. Simple social media share icons and links are featured too within the product page design. So much of the jewellery on the website can be easily shared on Pinterest, Facebook, Twitter or the like by the user. The email to a friend function to is a popular one used by consumers, particularly for this type of product that is often bought for them as a gift by a friend or loved one. There are still some finishing touches to be made to various areas of the website, but it is more or less there now and the website is live for all to use.