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Our PPC marketing service utilises Google AdWords to market your business to your ideal customers online. Helping more of the right people find your business and services. PPC (pay per click) advertising is sometimes also referred to as cost per click (CPC) advertising. Allowing you to set specific marketing objectives, such as the location of your ideal customer, their age and other specifications. Then provide targeted ads across search engines, websites and social media channels, based on your budget cap and preferred marketing spend.
With our experience and expertise in utilising PPC advertising, we can positively deliver measurable results for your business. Pushing your website to the top of search engines where you’re most likely to be found by your ideal customers. At the same time, it increases visitors to your website and improves your overall online presence.
We use a variety of techniques to deliver these results. Firstly we carry out research based on your ideal customer and the outcome that you’re looking to achieve through PPC campaigns. Then identify a list of valuable phrases and target keywords, as well as their CPC. We set up your campaigns within Google Ads words and any other platforms that we identify as being valuable based on your goals and objectives. Followed by the process of setting up, optimising and testing your campaigns. Google Analytics testing and monitoring is also carried out as part of our PPC service allowing us to effectively monitor and track these results.
To discuss how we can support you through PPC advertising, please get in touch. Our PPC agency uses a hybrid approach to marketing your business online and can suggest the most effective solutions to reach your business growth objectives.