In the competitive realm of e-commerce, the checkout process is the pinnacle of your customer’s journey. The moment when a potential lead transforms into a satisfied customer. Yet,......
Primal Space was tasked with addressing a number of design and development issues with the existing Nordic Outdoor website. The website is built using the Magento1 e-commerce platform.
One of the core aims was to increase conversions. Achieved by simplifying the checkout process and funnelling the user to purchase quicker. The homepage, category page, product page, shopping basket and checkout page templates were redesigned.
Primal Space also addressed some major speed issues with the website by optimising code. Making it faster loading to help customers complete their purchases much quicker. We continue to offer Magento1 development to this client ongoing.