How to Export your Data from Universal Google Analytics

How to Export your Data from Universal Google Analytics

How to Export your Data from Universal Google Analytics

Exporting Data from Google Analytics UA: A Comprehensive Guide

You may have noticed a new banner at the top of your Google Analytics account as shown in the image below:

Google Universal Analytics Countdown

It’s yet another action we need to take for our Google Analytics account. The notice from Google states that all data from all Universal Analytics accounts will be deleted on the 1st of July 2024. By now, you should have already completed your migration from UA to GA4 for your website. But if not, please contact us asap and we can still help you! Up until July 2024 that is.


Google Analytics Universal Analytics (UA) has been a valuable tool for businesses to track website data. However, with the evolving digital landscape and changes on the horizon, it’s essential to export your UA data for safekeeping, analysis, and future reference. In this comprehensive guide, we’ll walk you through the process of exporting your data step by step and delve into the importance of data export.

Why Export Your UA Data?

Before we dive into the export process, let’s understand why exporting your UA data is crucial:

  • Data Preservation: Exporting data ensures that you retain historical website performance metrics, which can be valuable for trend analysis and long-term strategy.
  • Transition Preparedness: With changes and updates in analytics tools (like the transition to Google Analytics 4), having a backup of your UA data allows for seamless comparisons and adjustments.
  • Custom Analysis: Exported data can be used for custom analysis, tailored reporting, and the creation of specific data visualizations that may not be available in standard analytics reports.
  • Regulatory Compliance: Depending on your industry, you may need to retain historical data for regulatory or compliance purposes.

Step-by-Step Guide to Exporting UA Data

Step 1: Access Your Google Analytics Account

The first step is to log in to your Google Analytics account. Visit the Google Analytics website and sign in using your credentials. Ensure that you have access to the UA property whose data you want to export.

Step 2: Navigate to the Reports You Wish to Export

Once logged in, navigate to the specific reports or data sets you want to export. Google Analytics provides various reports, including Audience, Acquisition, Behavior, and Conversions. Select the data that is most relevant to your needs.

Step 3: Export Your Data

Now, let’s export your data:

  1. Locate the ‘Export’ button within your chosen report view. This button is usually located near the top of the report.
  2. Click on ‘Export’ to open the export options menu.
  3. Choose your preferred export format. Google Analytics offers various formats such as CSV, TSV, Excel, and Google Sheets. Select the format that suits your analysis tools and needs.
  4. Click ‘Export’ to initiate the download of your data in the selected format. The exported file will contain the data from the report you selected.

Step 4: Automate Regular Exports (Optional)

If you require ongoing access to your UA data, consider setting up automated exports. Automation can be achieved using tools like Google Sheets or by creating custom scripts that periodically fetch and store your data. This ensures that you always have up-to-date data at your fingertips.

Watch this handy video below for visual help:


Exporting your data from Google Analytics UA is not only a best practice but a strategic move to safeguard your historical website data and ensure its availability for future analysis. By following this comprehensive guide, you can confidently export your data and harness its power for informed decision-making and insights.

Additional Resources

For more in-depth information on data export and related topics, you may find these resources helpful: