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Google has made some significant changes to it’s analytics offerings making UA to GA4 migration essential for all current users. Transitioning from the current Universal analytics (UA) interface to a new Google Analytics 4 (GA4). As GA4 is the next generation version of this software, and with several new features it requires migration and set up by July 2023. Upon this deadline, UA will no longer process your websites data. So with the UA analytics expiry date fast approaching, it’s essential that reports and data is migrated to the new GA4 interface. Or risk losing this historical data completely.
Our UA to GA4 service handles the transition process for you. Simplifying the set up and optimising of your new Google Analytics 4 platform to customise your own website data requirements. Because the new GA4 operates differently from previous iterations of analytics. Requiring personalised tracking metrics to be outlined based on the needs of every business.
This not only allows you to track the actions taken by users within your site. But also the ability to collate data from both websites and apps within one interface. Improving reporting and analysis of your customer journey across multiple devices. While providing a better understanding of your audience.