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SMTP relay is the service that allows your emails to be sent across the internet to be received by the person you’ve emailed. Consider how many times you email everyday, without considering what is going on behind the scenes.
SMTP relay is effectively a lightening fast sorting system (consider that of a virtual post office) sorting emails and directing these to the correct location. Just like a relay race, the ‘relay’ function is the process of passing the data from the starting point of your email account, to the end point being the person you’ve emailed.
But what are the benefits of an SMTP relay subscription?
If you’re sending a small number of emails inhouse to others within your organisation or externally you’ll likely encounter no issues. However in the instance that you’re engaging in larger email volumes to multiple recipients, including email marketing. You’re likely to run up against issues and find that you’re emails are automatically redirected to recipients spam or junk folders.
This is where SMTP relay comes in, as by using a paid third party service you’re able to override the dreaded spam folder delivery. Ensuring your emails are delivered to your clients inboxes and marked as a ‘safe sender.’ SMTP relay software also allows you to track how many people have opened your email. As well as the number of recipients who’ve clicked on links within your email. Allowing you to make more informed decisions on the content that you’re sharing in terms of audience engagement.
Our SMTP relay subscription takes care of all this for you, it’s easy to set up and manage ongoing.